CEVA hits impressive milestone to reduce food waste
0Too Good To Go and logistics partner, CEVA Logistics, have hit an impressive milestone, distributing an incredible 300,000 Too Good To Go Parcels since the initiative launched in October 2024.
From pantry essentials to sweet and savoury treats, Parcels has become a seamless extension of the Too Good To Go brand, allowing for an expanded and more comprehensive approach when it comes to reducing food waste in the UK.
Too Good To Go Parcels now feature major household brands, including Tony’s Chocolonely, Heinz, McVities, Amoy, Jamie Oliver and Alpro who each contribute to the shared mission to reduce food waste by offering bespoke Parcels of surplus stock that is tinned or ambient, creating an extension of the already incredibly successful Surprise Bags. All customers have to do is order and pay via the Too Good To Go app, and their selected Parcel is delivered straight to their door.
A spokesperson at Tony’s Chocolonely said: “Partnering with Too Good To Go Parcels has given us a powerful, sustainable way to manage our surplus and stay connected with our conscious consumer base. We’re proud to be part of this growing movement, especially as Too Good To Go Parcels continue to make a real impact, now having reached the 300,000 milestone. This partnership benefits both the environment and our customers in meaningful ways.”
Too Good To Go Parcels helps reduce food waste caused by excess stock, packaging changes, or cosmetic imperfections. Brands that have signed up to the initiative can manage their surplus product and minimise waste, all whilst contributing to the global fight against food waste and its detrimental environmental impact.
The Too Good To Go app now connects over 120 million registered users around the world with brands committed to sustainability. This engaged community of users helps drive the success of the Parcels service, benefiting both consumers and the planet.
Steve Barry, Senior General Manager, UK, CEVA Logistics, said: “Reaching this milestone is a fantastic achievement and highlights the role efficient, well-designed logistics can play in reducing food waste at scale. At CEVA Logistics, we’re proud to support Too Good To Go by optimising transport, warehousing and last-mile delivery, ensuring surplus products are redistributed quickly and responsibly rather than going to waste. Partnering with Too Good To Go allows us to apply our operational expertise to deliver measurable outcomes for brands and consumers, helping to reduce waste and cut emissions at scale.”
Sam Kashani, VP of Global Operations – Parcels at Too Good To Go, said: “We’re thrilled to celebrate the milestone of 300,000 Too Good To Go Parcels saved by our amazing UK users. Every Parcel rescued helps reduce food waste and contributes to a future where good food never goes to waste. With more beloved brands joining us every day, our community is making a real impact, tackling food waste and climate change bite by bite, one rescue at a time.”
With CEVA Logistics playing an essential role in delivering these Parcels to customers, Too Good To Go Parcels continues to expand across Europe. To date, more than 6 million Parcels have been saved globally.
Too Good To Go and logistics partner, CEVA Logistics, have hit an impressive milestone, distributing an incredible 300,000 Too Good To Go Parcels since the initiative launched in October 2024.
From pantry essentials to sweet and savoury treats, Parcels has become a seamless extension of the Too Good To Go brand, allowing for an expanded and more comprehensive approach when it comes to reducing food waste in the UK.
Too Good To Go Parcels now feature major household brands, including Tony’s Chocolonely, Heinz, McVities, Amoy, Jamie Oliver and Alpro who each contribute to the shared mission to reduce food waste by offering bespoke Parcels of surplus stock that is tinned or ambient, creating an extension of the already incredibly successful Surprise Bags. All customers have to do is order and pay via the Too Good To Go app, and their selected Parcel is delivered straight to their door.
A spokesperson at Tony’s Chocolonely said: “Partnering with Too Good To Go Parcels has given us a powerful, sustainable way to manage our surplus and stay connected with our conscious consumer base. We’re proud to be part of this growing movement, especially as Too Good To Go Parcels continue to make a real impact, now having reached the 300,000 milestone. This partnership benefits both the environment and our customers in meaningful ways.”
Too Good To Go Parcels helps reduce food waste caused by excess stock, packaging changes, or cosmetic imperfections. Brands that have signed up to the initiative can manage their surplus product and minimise waste, all whilst contributing to the global fight against food waste and its detrimental environmental impact.
The Too Good To Go app now connects over 120 million registered users around the world with brands committed to sustainability. This engaged community of users helps drive the success of the Parcels service, benefiting both consumers and the planet.
Steve Barry, Senior General Manager, UK, CEVA Logistics, said: “Reaching this milestone is a fantastic achievement and highlights the role efficient, well-designed logistics can play in reducing food waste at scale. At CEVA Logistics, we’re proud to support Too Good To Go by optimising transport, warehousing and last-mile delivery, ensuring surplus products are redistributed quickly and responsibly rather than going to waste. Partnering with Too Good To Go allows us to apply our operational expertise to deliver measurable outcomes for brands and consumers, helping to reduce waste and cut emissions at scale.”
Sam Kashani, VP of Global Operations – Parcels at Too Good To Go, said: “We’re thrilled to celebrate the milestone of 300,000 Too Good To Go Parcels saved by our amazing UK users. Every Parcel rescued helps reduce food waste and contributes to a future where good food never goes to waste. With more beloved brands joining us every day, our community is making a real impact, tackling food waste and climate change bite by bite, one rescue at a time.”
With CEVA Logistics playing an essential role in delivering these Parcels to customers, Too Good To Go Parcels continues to expand across Europe. To date, more than 6 million Parcels have been saved globally.